Ethnographic Pop-ups by Food Ethnographer 
in collaboration with Readers to Eaters & Kiki’s Cocoa

WUNDERLAND is where flavors reveal insight, cultures get cooked, and stories reshape our future.

WUNDERLAND is a multi-sensory, story-driven pop-up series where we taste our way through identity, memory, and change.

If we are what we eat, who are we becoming?
What questions become possible when we eat them?
How do we want the world to taste?
And, how can we make more of that?

What’s good-to-eat reveals our modern hungers for connection, care and change. We explore how our cravings illuminate deeper emotional, social, and cultural truths.

Drawing from June Jo Lee’s two decades as a food ethnographer, participants are invited to listen deeply to food memories and everyday rituals, feel everything from textures to emotions, and to re-write their menu by transforming invisible beliefs (and blockers) into intentional choices.

Originally created as a deep food art project during COVID at Google – with 48 monthly flavor boxes and live online sessions – WUNDERLAND has grown into a national platform serving schools, libraries, cultural organizations, and food businesses.

All Futurism are projections of the present, and the histories the present holds dear.

Taste the future with us

Wunderland for Thought Leaders
Wunderland for Educators